A business whose true north is growth will know that collecting quantitative and qualitative data is critical. Organizing your company’s data and knowledge from the beginning is not optional. Without this system, you might struggle to understand why your visitors and users are doing what they do, how they value your product and how they pass on information about it to others.

This means setting up your technical information (such as updates, tests, feature developments) and “business” information (such as design changes, copy updates, blog posts) in a way that the team has a holistic overview of the state of affairs.

The aim is to improve your team’s ability to identify correlation and causation – was there a surge in visits after the new feature was uploaded, or was it because of the new SEO’d blog post published the same day?